Capabilities built on relationships.

In 40 years, we have seen it all. Every change that disrupts the media industry – from cable and DVD to streaming and AI; consolidation and global expansion; M&As of media giants; and start-ups coming out of nowhere to become unicorns.

What remains constant is how we apply our deep understanding of this evolving industry to bring value to our clients, their stakeholders, audiences and the press.

We know what works, what doesn’t and have the experience to act with confidence as we seek creative solutions to help you reach your goals using earned opportunities.

We have successfully developed and executed campaigns for companies in the U.S. and around the world.

We help our clients raise their profiles, establish their position in the marketplace, and bring more visibility to their content. Our goal is to use thought leadership, earned media and industry networking to further your business objectives.

It is more important than ever to connect with people directly and, when possible, in real life (IRL). Through our consulting practice TLG Connect, we put the focus on the relations part of public relations.

This includes marketing a brand to consumers, advising start-ups in one industry who are looking to break into a new space, or connecting our clients with decision-makers at companies with the potential for new business — including everything from creating bespoke IRL events and presentations, to consulting on original productions, to identifying strategic and mutually-beneficial opportunities to bring people together.

Key to our corporate communications strategy is to raise the profile of our clients’ C-suite and other key executives. By positioning them as thought leaders in their industries, they are not only increasing awareness of their companies, but also shining a light on the unique perspectives they bring to their businesses.

• Securing speaking engagements such as keynotes and panels at industry conferences
• Offering clients to press as quotable sources and authors of viewpoint articles
• Pursuing boards, committees, juries and memberships
• Identifying relevant awards and coordinating submissions

No company is immune to a potential crisis – especially in this era of social media, generative AI, democratization of the news, and 24/7 news cycles. Being prepared with a communications plan rooted in trust is essential, even if it never needs to be implemented.

This includes analyzing potential outcomes of any statement (or inaction), and determining when, how, and whether to respond to potentially sensitive situations.

Clients often come to us to launch a new company, product or content; redefine themselves around a new strategic direction or re-brand; and/or to break through the noise in a marketplace in which their competitive advantages need to be made more clear.

All of the above starts with strong positioning — taking often too-complex messaging and distilling it into succinct points in a strategic way that motivates our clients’ target audiences to act.

We plan and execute attention-grabbing earned media campaigns, to drive consumer awareness of programming. From The Golden Girls to The Hunting Wives, we have supported hundreds of television series working with major cable and broadcast networks, streamers, studios, station groups, and leading producers and distributors worldwide.

Our consumer focused work spans genre and format — from episodic and limited series to live awards shows, feature films, podcasts, books, video games, and more.

We have decades of experience planning, executing, and staffing red carpets, press junkets, activations, and other events for our clients — from developing ideas from scratch to supporting existing events.

This includes press materials, targeted media lists, credentialing, layout advising, hiring support, media partnerships, earned media strategies, talent liaison, and post-show follow-up.

We take pride in our ability to communicate through writing — from news releases, talking points, and bios to viewpoint articles, speeches, investor letters, white papers, and presentations.

Many executives at The Lippin Group also have journalism experience, which means we know what makes a good story and how to express it in a pitch that is relevant, timely, compelling, authentic, and human.

We mine fandoms where they live online. The web is our playground, and we leverage our understanding of new platforms to weave social channels into our overall communications strategy.

This includes podcast interviews, Substacks and targeted newsletters, fan page engagement, TikTok, YouTube, Instagram and X creators — treating them like media and generating attention for our clients.

From our years working in entertainment all over the world, we’ve learned that fandom thrives on access, authenticity, and community.

Under the direction of our experienced senior executives, we have built a network of trusted partners that expand our offerings to clients in order to ensure that their integrated marketing strategy aligns with both communications and overall business objectives.

This allows us to provide a variety of services when needed, as the role of a “PR agency” continues to evolve to that of a strategic consultant.

Services include everything from earned and paid influencer and content creator relations, to design, hands on social media management, digital media planning, event logistics, development and delivery of creative assets, content production, executive search, and more.

One of our trusted partners is Infinitize, which enhances and complements our work across fandoms and communities, from Korean entertainment to video games.